The Hammer – Watch Our Commercials On YouTube!

The 2017 Super Bowl LI Commercial With The Hammer! Warning: Zombies!
Here’s your chance to see the TV ad that started it all! In 2017, attorney Darryl Isaacs – The Hammer – took on the fiendish hordes of Big Insurance zombies to keep injured victims from taking a small check.

“Don’t Take the Small Check!” – The Zombie Commercial

Click above to watch the 2017 Zombie Super Bowl LI TV Commercial with attorney Darryl Isaacs, “The Hammer.”

Super Bowl Commercial Part 2 – The Hammer vs Big Insurance

Wanna catch more of The Hammer’s commercials? Visit the Isaacs & Isaacs commercial page to find the most recent commercial spots, or go directly to Part Two: Dragon Vs Zombies!.

Behind The Scenes – Super Bowl LI Zombie Commercial – The Hammer

Putting together a 30-second and 60-second Super Bowl commercial with Darryl Isaacs, “The Hammer” was a tremendously collaborative effort involving a huge crew of talented professionals. Here is the official Behind The Scenes Video for The Hammer Vs. Big Insurance Zombie Commercial.

Well before a camera could point to the talent with a director saying, “Action,” a ton of prep work over several weeks went into paving the way for success on this shoot.

Darryl "The Hammer" Isaacs
Darryl “The Hammer” Isaacs takes position in the 2017 Zombie Super Bowl Commercial

Location scouting, casting the talent to appear in the commercial, working with writers on the script, artists for the set design, as well as costuming, makeup, lighting and sound design – all of these and more had to be in place before the first day of shooting.

Fun and Amusing Facts About The Commercial Shoot

Timothy The Horse
Timothy The Horse

The team all came together over several days to make some Zombie magic happen!
Part of the shoot took place inside a barn – where cast and crew befriended Timothy the Horse – one of the stars of the commercial!

Darryl "The Hammer" Isaacs With Timothy The Horse
Darryl “The Hammer” Isaacs With Timothy The Horse

Each of our dedicated zombies spent an hour in the makeup chair undergoing their transformation into the Undead, and about 30 minutes to remove the prosthetics and makeup after the shoot.

zombie makeup
Preparing the undead in the makeup chair

The special effects scene with Darryl “The Hammer,” throwing an actual hammer took about six days to do that five-second shot! It was very complicated and involved using both a real hammer and a 3D model of a hammer we created.

Darryl With Zombies
The Hammer surrounded by Zombies! Super Bowl 2017

The cast and crew almost had to cancel the shoot because of horrible weather – frigid winter temperatures and ice on the road. Thankfully by the time all got on the road at 3:45am, the ice was gone!

Cast And Crew
Cast & Crew of The Hammer’s Zombie Super Bowl Commercial 2017

How Did the Cast and Crew Contribute?

If you’ve sat through the credits of a film, you know how long that list gets. Even for a short commercial like this, to get it done right, it takes a great team. Here were just some of the aspects of this commercial team.

  • Producer – oversaw the entire project from start to finish
  • Director of Photography – the chief of the camera crews, took the helm for all artistic and technical visual aspects of the shoot
  • 1st AD – the first assistant director is responsible for the health & safety of the cast and crew as well as making sure the vision of the director is getting implemented efficiently.
  • Assistant Producers – involved start to finish including marketing and distribution
  • Lighting Department – can’t just skip to “…camera, action” If it’s going to be seen, it needs to be lit correctly and artistically
  • Grip Department – involves a LOT, including production, rigging, construction and more
  • Production Assistants – help with each shot as it happens, herding the talent, helping with smooth operation
  • Special Effects – working with new technologies to make the magic happen
  • Makeup Artists & Wardrobe – Every person, zombie, and horse on that set undergoes transformation from these departments
  • Script Supervisor – Every word that makes it into the commercial must get approved and tracked

What Happened After The Shoot Was Wrapped?

Once filming finished, the post-production crew stepped in, working hard for several weeks to weave together editing and special effects, creating just the right story for both a 30-second and 60-second commercial.

What was your favorite part of the commercial? We’d love to hear from you. Reach out using the form above on this page or through any of our social media platforms listed here.